5 ideas to keep your restaurant lively this winter

A lively restaurant

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To keep serving great food no matter the weather, you might want to consider these five tips for keeping your restaurant busy this winter.

1. Keep customers informed on social media

According to Pew Research, 72% of adults in the United States are active on at least one major social media platform. A consistent online presence can have a huge impact on the volume of business that comes through your doors, especially during the winter months. Be sure to communicate regularly with your customers. Be sure to include any winter or holiday promotions you offer. If you decide to close for the day, be sure to let them know so they don’t show up at a locked door. Establishing the trustworthiness of your business is crucial for social media efforts.

2. Make sure your website is mobile-optimized

Research suggests that over 60% of time spent online comes from a mobile device rather than a desktop computer. Having a mobile-optimized website is an important factor in helping your business rank on Google while providing an easy-to-use experience for your customers.

Be sure to keep your menu up to date on your website as well as the prices. You can also list special offers and happy hours on the homepage.

3. Consider offering delivery

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Winter downturns are very common. It’s almost always because of the customer, not something your business is doing wrong. A National Restaurant Association survey found that 74% of millennials say they would order delivery from a sit-down restaurant if the option was available. Customers are looking for comfort and convenience during the winter months and sometimes that means enjoying your food from their own home.

Be sure to do a cost-benefit analysis to ensure that the delivery offer is financially beneficial for your business model and that you have taken the necessary precautions when hiring delivery drivers.

4. Offer special offers and competitive prices

At the start of each year, people usually pay close attention to their finances, health, and future aspirations. It also means that potential customers probably want healthy menu options at a fair price. Create specials that use what’s in season to reduce food costs. Opt for seasonal vegetables and prepare them in new and exciting ways to entice people to visit your restaurant.

5. Consider attending local events and competitions

Involving your restaurant in local events like the Society Insurance-sponsored Bloody Mary & Brunch Bracket Challenge or Area Restaurant Weeks is a great way to keep your establishment top of mind with customers, whether new or returning. return. By participating in these events, you will get additional marketing for your restaurant and hopefully have fun along the way.

Society Insurance is here to help your restaurant succeed

Your business is your livelihood and we do everything we can to help protect it. Find a local Society Insurance agent to discuss your insurance coverage options.

About Walter Bartholomew

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