One for the coffee lovers among us!
We bring exciting news that one of the biggest plant-based beverage brands, Califia Farms, has launched its Iced Café Mixers which are dairy-free creamers specifically designed for cold coffee beverages. There are two main flavors – Vanilla Sweet Crème and Caramel Crème, both refrigerated and available at Target, Kroger, and other retail stores.
What’s so great about these iced coffee mixers is that they’re designed for cold drinks, which is unique in the creamer category. And with demand and subsequent sales of cold brew coffee growing in the United States, largely driven by consumers between the ages of 18 and 34, that can only be a good thing for Califia Farms.
These mixers contain only 3 grams of sugar per serving and are made from a delicious blend of oat and almond milk.
Commenting on the launch, Suzanne Ginestro, Marketing Director of Califia Farms, said: “Califia is thrilled to be the first to respond in a major way to this massive youth-led shift towards cold brew coffee. Gen Z and Millennials drink iced coffee all day and all year round, and we saw an opportunity to develop a breakthrough product to better meet their needs. These iced coffee mixers allow them to enjoy their iced coffee to the very last drop without any compromise in flavor, creaminess or whiteness.
As mentioned, home coffee consumption has exploded during the pandemic, when the general public has become professional baristas, hairdressers, teachers, etc. You remember that, I’m sure. And since then, demand for home-brewed coffee products has grown steadily, with Mintel reporting that sales of ready-to-drink coffee grew 44% in 2021 compared to 2019. Additionally, sales of refrigerated creamers and creamers herbal products increased by 19% and 86% over the same period.
Ginestro continued, “Consumers want to recreate the coffee experience at home and are turning to retail products, like our iced coffee mixers, to achieve this. This home coffee drinking behavior, coupled with the generational shift towards cold brew coffee, made these products an instant hit with retailers. They recognize this innovation as a major breakthrough for the coffee category.
You can purchase Califia Farms Iced Coffee Blenders for a suggested retail price of around $4.89; they come in 25.4oz bottles and can be paired perfectly with Califia Pure Dark Medium Roast Cold Brew Coffee, as well as Pure Dark Blonde Roast Cold Brew Coffee, both made from beans 100% Arabica.