Del Taco unveiled its new “20 for under $ 2” value menu on Wednesday, which it says includes the most items in the fast food industry.
The menu offers a wide selection of new and existing tacos, burritos, drinks and snacks. This is because many chains have shifted their focus away from value amid rising prices and a consumer more focused on convenience.
“As other brands shed their value menus, we are expanding ours to offer our customers a greater variety of items,” Del Taco Marketing Director Tim Hackbardt said in a statement. “We know our customers are concerned about rising gasoline prices and headline inflation, and that’s why we believe it’s the right menu at the right time.”
Inflation has been a major problem in the economy, as rising supply and labor costs have caused prices to rise. Fast food outlets, for example, have increased their prices by 7.9% in the past year, according to federal data.
Yet these prices were not enough to offset the higher costs. Restaurants have avoided the aggressive value offerings that frequently arrive in January, when sales are slow.
Del Taco, however, is betting that its value offering can attract more customers, and the $ 2 price tag is higher than previous prices attached to value menus.
The menu features several new additions, including a Del Carbon Guac’d Up Chicken Taco, Crispy Chicken Taco Chipotle, Crispy Guac’d Up Chicken Tacos, a Queso Quesadilla Snack, and a Strawberry Sprite. It also includes strawberry lemonade, miniature versions of the chain’s shakes, and several other items.
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