Driving Growth in India’s Retail and Fast Food Sectors, Cloud-Based Mapping Software Company GapMaps Appoints New Director of Customer Services

Brands are monitoring pedestrian activity in the post-COVID period to better understand and plan physical locations

GapMaps, the Australian cloud-based mapping software specialist that helps organizations implement network strategies and location intelligence planning, continues to expand its international presence, which now expands to 21 countries, including India.

To capitalize on this growth opportunity, GapMaps has appointed Subhashish Dey as Director of Client Services. Mr. Dey is an experienced geolocation specialist who brings a unique and expert perspective to clients in India and the Asia-Pacific region.

Having worked with NielsenIQ for many years, he has expertise in using some of the most accurate data sources available in India, which, combined with the power and analytical capability of the GapMaps platform, provide key information to customers who plan network location decisions.

Despite COVID-19, the retail industry has adapted to new patterns of customer demand and built new marketing channels. In India, GapMaps has experienced strong growth in the fast food delivery channel, creating a demand for data and information that enables retailers to better plan and seize the potential of this growing market.

“Since 2018, we’ve been adding five new markets each year and double-digit revenue growth year-over-year,” says Anthony Villanti, CEO and Founder of GapMaps.

“This growth is due to the ease of use and sophistication of our mapping software, which uses the latest demographic, government and industry data to help customers choose the right physical location specific to their business needs.

“Today we have around 500 brands using GapMaps in industries where a physical location is required, such as fitness, fuel, grocery, quick service restaurants, malls and convenience stores,” adds Villanti.

Tim Shaw, Director of Market Planning at GapMap, says: “Many of our customers, especially global brands, have encouraged us to enter new markets so that they can use GapMaps overseas. This contributes to decisions on where we have developed the business.

As India exits COVID-19 restrictions, GapMaps is observing and monitoring the increase in pedestrian activity in central areas, malls and other retail areas.

“What’s been interesting is the variability of the COVID-19 recovery process,” Shaw adds. “We expected to see variability between countries due to different foreclosure restrictions and when these have been relaxed or removed. However, we see significant variation in the pace of recovery between large and small shopping centers and central neighborhoods, an inconsistency observed in large urban centers compared to small urban and regional centers.

“The ability for brands to access this information means they can more effectively manage their physical store networks throughout the recovery and plan for what increasingly looks like a ‘new normal’ in a post world. -pandemic. ”

GapMap customers who contribute to international growth include brands such as Domino’s, KFC, Starbucks, Burger King, Subway and McDonalds. Eat’n’Go, the franchisee of Domino’s, Cold Stone and Pinkberry in Kenya and Nigeria, all benefit from the information provided by GapMaps.

“GapMaps has the unique ability to create high quality geolocation data and information in some countries where data is very difficult,” says Pat McMichael, Group Managing Director and CEO, Eat’n’Go.

“The quality of their data and their easy-to-use platform have allowed me to present world-class market and network planning processes to companies where network planning was previously quite rudimentary. “

Growth strategy

“Additionally, when GapMaps sees significant growth opportunities, we support each other and proactively enter a market and build a local customer base,” Shaw adds. “This combination has proven to be a good growth strategy for the company.

“In India, quick service restaurants are one of the fastest growing industries. Although population growth has slowed in recent years, the growth of the consumer class can be up to four times greater, boosting investment by global brands in stores and malls.

GM platform in India

Accessing demographic data in some markets has always been difficult, with a reliance on census data that may be over a decade old. These data are often too broad and not suitable for analyzing the local watershed to support a location decision.

“With GapMaps, we can analyze different local demographic, industry and government data to provide information at a granular level, often down to a 100 to 250 meter grid to identify an optimal sales pool for stores,” says Shaw. “It gives customers the same market. the planning processes and experience they use in Australia.

Sector expansion

“In addition to retail, GapMaps will expand to some of its other key industries already supported in Australia, such as senior care, medicine and healthcare, as data from these international countries grows larger. accessible, ”says Shaw. “Right now in India we are focusing on retail and food delivery, this is where we can add immediate value to our customers.

“While the pandemic has impacted retail categories like food and hospitality, it has created an environment in which global and local brands are using time to reset, rethink and re-evaluate their planning strategies. network and their physical location decisions, with a view to post-foreclosure. ”

A GapMaps Advisory team has also been set up to support clients in all markets. This team, made up of the same people who built the GapMaps platform, provide consulting services, in-depth data analysis and research to help clients with new ideas, strategies and business plans.

About GapMaps

Founded in 2013, GapMaps is an Australian and owned company with global capabilities, enabling decision makers in multiple industry sectors to refine their network strategies with location intelligence and demographics. Its dynamic products can be easily adapted to any market or industry and are now effectively used by more than 500 brands in Australia, New Zealand, Asia, the Middle East and Africa to make data relevant Easily accessible location intelligence for more accurate business decision making. .

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