KFC Suspends Ads For Its Chicken Offerings. here’s why

Problems with the US chicken supply began to be felt in April, after a ‘once in a lifetime’ cold snap over the winter in Texas and neighboring states killed some chickens. in states that are major poultry producers, according to USA Today. . Adding to the supply issues earlier this year are increased demand for wings as comfort foods during the COVID-19 pandemic and the growing number of fast food chains jumping on the fried chicken sandwich train. We have to thank the viral debut of the Popeyes Chicken Sandwich in 2019, according to the Washington Post. The chicken sandwich concept first introduced by Chick-fil-A continues to be a winner, with McDonald’s reporting that its new sandwich in the Chick-fil-A mold has exceeded expectations when it was introduced at the start of this season. year.

Chicken processing rebounded in the spring, according to USA Today, after a drop resulting from poultry deaths last winter. KFC currently has no problem retaining copious amounts of its long-standing bone-in chicken cuts. The problem now is a labor shortage that is reducing the supply of boneless options that require more labor for processing, per Fortune. These would include breast meat for sandwiches, chicken nuggets, and KFC offerings you won’t be seeing on TV anytime soon.

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