On Thursday, McDonald’s will sell the Egg McMuffin for its original price of 63 cents during breakfast hours (6 a.m. to 10:30 a.m.). The promotion will be offered exclusively on the McDonald’s app as the restaurant looks to strengthen its rewards program nationwide.
For example, McDonald’s customers can make “Sweet Chicken Sammie” by ordering a McChicken Biscuit and syrup to top their Egg McMuffin. Another idea is to ditch the muffins and replace them with two hash browns.
“Egg McMuffin, the very first breakfast sandwich from a quick service restaurant, joined the McDonald’s menu in 1971 in Santa Barbara, California, and customers have been getting creative ever since. Said Molly McKenna, senior director of brand communications at McDonald’s. in the output.
The Egg McMuffin was created by California franchisee Herb Peterson in 1971, who likened the sandwich to Egg Benedict on the go. McDonald’s introduced the sandwich nationwide in 1975 and it eventually became the cornerstone of its menu.
These hacks have become popular in recent years thanks to social media, mainly on TikTok. Other chains have started including them on their menus, most notably at Dunkin ‘which once sold an iced coffee created by TikTok star Charli D’Amelio. Starbucks (SBUX) had a limited test last summer that allowed customers to order two personalized drinks through Facebook or Instagram.
For Mcdonalds (MCD), the promotion aims to remind people of its long-standing breakfast menu as competitors continue to innovate. Taco Bell handed out free breakfast burritos last month to announce that breakfast is back and Wendy’s (MAGNIFYING GLASS) spends $ 25 million promoting its popular breakfast menu.