The Halal Guys, the casual American halal restaurant famous for its pioneering halal dishes in America, celebrates the opening of its 100th store this month in Pittsburgh, Pennsylvania.
Halal Guys’ loyal fan base is known to seek out their boards and gyros everywhere – with locations ranging from Asia to the UK and across the US. But how far are they willing to go?
The brand is asking this same question of its ultimate fans, and the first person to eat at all 100 locations of The Halal Guys in 2022 will receive free food for life. Currently, the record for most stores visited is 12 held by Michael P. of California. Go ahead, Michael, there are only 88 left.
“Visiting all 100 stores would be quite an adventure, and we wouldn’t be surprised if any of our fans were able to pull it off,” said Andrew Eck, Vice President of Marketing for The Halal Guys. “Some of our clients have been with us since 1990 and we are incredibly proud to see this community continue to grow all these years later. We can’t wait to see who is up to the challenge.
Customers who have dined with The Halal Guys 100 times or more will be introduced to the Century Club and receive an exclusive gift. The bundle will include unique items like a personalized The Halal Guys hat, a Century Club coin, a 3D printed trolley desk ornament and a NFT of the trolley.
More immediate benefits for those wishing to participate in the 100th store celebration include:
● Five dollars off any purchase of $20 or more during the weekend of March 4-6
● One hundred loyalty points to anyone who orders during the March weekend
● Surprise and delight random guests who order between March 11-13
“We are so grateful to have reached this historic milestone as a company. From a food cart on the streets of New York to an international franchise, we wouldn’t be here without the support of our early fans and customers. We thrive on growth and innovation and are excited to see what comes next,” said Ahmed Abouelenein, CEO of The Halal Guys.
In 2014, Aboulenein made the decision to franchise the brand and expand into traditional restaurants. Seven years and 100 stores later, the street food cart-turned-restaurant has grown into an international operation with millions of fans around the world. In the past year alone, facing challenges similar to many restaurants during the pandemic, the brand opened 10 stores in three new markets.
The 100th location is a testament to the resilience, entrepreneurial spirit and growth of The Halal Guys as a restaurant and business. Its ability to reach diverse demographics along with its unparalleled customer service has contributed to its global success.
About halal guys
The Halal Guys have grown from humble beginnings as a food cart on the streets of New York City to a global icon known as the original and largest concept of American halal street food in the world. The food cart was first parked at the corner of 53rd and 6th Avenue in 1990 by three like-minded Egyptian men who came to America in search of a better life. When the founders noticed that many Muslim taxi drivers in New York were looking for a place to buy halal food in Manhattan, they created their first food cart which quickly became a top destination for American halal food. In 2014, The Halal Guys began expanding its authentic halal cuisine from the food cart to restaurants and now operates 100 stores in the United States, Canada, Indonesia, South Korea and the United Kingdom. For more information, visit www.thehalalguys.com or connect on Facebook, Instagram, Twitter, LinkedIn and YouTube. Click here to learn more about the Free Food for Life challenge.