California-based Plant Power Restaurant Group – the parent company of vegan fast food chain Plant Power Fast Food (PPFF) – recently raised $ 7.5 million in a Series A fundraiser, led by mission-oriented investors Helia Capital USA (a subsidiary of Fusion Ventures), Eat Beyond Global Holdings and Batta Foods. Founded by entrepreneurs Zac Vouga, Mitch Wallis and Jeffrey Harris under the company motto “Changing the World, One Burger at a Time”, PPFF opened its first location in 2016 in San Diego serving vegan versions of American classics from comfort food such as The Big Zac (a hamburger named after Vouga which reproduces the McDonald’s Big Mac), chicken fillets, fish fillet sandwiches, milkshakes, desserts and children’s meals.
The new funding will be used by the restaurant chain to continue its national expansion plans with a focus on the development of new corporate units. The vegan fast food chain already has Saudi Arabia’s vegan prince Khaled Alwaleed bin Talal and Aladdin actor Mena Massoud as investors and reported company-wide year-over-year net retail sales growth of more than 50% from 2019 to 2020.
“It is important that the capital comes hand in hand with an unwavering belief in our mission to change the world,” said Zach Vouga, co-founder and co-CEO of PPFF. “We are delighted to have been able to develop key strategic partnerships that open up a range of new funding opportunities as we continue to execute our growth strategy.”
Expanding the vegan chain outside of California
PPFF’s expansion plans will be led by talented industry veterans, including new leaders Dan Lowe (former COO at Chipotle); Rita Ugarte (former general manager of Hard Rock Cafe International); and Fabian Cervantes (former director of human resources at the United States Navy and Goodwill).
The vegan chain currently has seven locations of operations in California, including a food truck in Los Angeles and one at a former Carl’s Jr. drive-thru in Fountain Valley, California. Eight new restaurants are in the works for Sacramento, Hollywood, on the University of California San Diego campus, as well as its first out-of-state locations in Las Vegas, NV. The PPFF sites in Las Vegas are currently under construction, but will include drive-thru. Opening dates have not yet been announced.
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