East Ridge will soon be home to a Twin Peaks Restaurant.
Construction is set to begin this week at the Jordan Crossing development near Camp Jordan on the new sports-themed restaurant known as Twin Peaks, a sports bar built with lodge decor that features wall-to-wall sporting events displayed on several television screens.
The Atlanta-based franchise developer for Twin Peaks — La Cima Restaurants LLC — plans to open the 350-seat restaurant and sports bar in January along Camp Jordan Road near Bass Pro Shops and Topgolf.
“We have always loved the growth and prospects for Chattanooga and have been searching for the right site for some time,” said James Porcello, Vice President of Operations and Partner of La Cima Restaurants, in an emailed statement regarding the new East Ridge location. .
Porcello said the 10,700 square foot lodge is expected to open with around 125 employees and will be the 16th Twin Peaks location for his company.
The new restaurant will be the third Twin Peaks in Tennessee and among more than 90 “lodges” the Texas-based restaurant or its franchisees have opened since its debut in 2005. One of the hottest sports-themed restaurant chains in the country, Twin Peaks is touted as the “ultimate sports venue” and “man cave”.
The company said it offers homemade food and a variety of beers and drinks.
The 50-acre development on Exit 1 at East Ridge includes restaurants, entertainment, shopping and a hotel at the entrance to Camp Jordan.
— Bass Pro Shops opened in 2016.
— The Hampton Inn hotel opened in 2018.
— Topgolf opened in 2020.
– Open restaurants include Chick Fil A, Jonathan’s Grille, Buddy’s BBQ, Dos Bros Fresh Mexican, Dairy Queen, Starbucks and later this week Pizza Bros. Twin Peaks is scheduled to open in January.
Restaurants are generally themed around a wilderness lodge and serve a mix of American, Southwestern, and Southern cuisines, as well as alcohol. The chain’s slogan is “Eats. Drinks. Scenic Views.”
A Twin Peaks opened in Brentwood, Tennessee ten years ago and the chain expanded to Knoxville about six years ago. Twin Peaks, which was acquired last year by Fat Brands for $300 million, is now expanding aggressively in the United States and Mexico.
“We look forward to building on their strong development pipeline to bring the iconic Twin Peaks experience to even more customers around the world,” Andy Wiederhorn, CEO of Fat Brands, said in a statement after purchasing the chain.
The restaurant theme is similar to that of Hooters, which operates a local restaurant on Brainerd Road. Similar chains include Redneck Heaven, Tilted Kilt Pub & Eatery, Bombshells, Bone Daddy’s, Ojos Locos, Chula’s, Bikinis Sports Bar & Grill, Big Racks, Show-Me’s, Mugs & Jugs and WingHouse Bar & Grill.
Twin Peaks is the latest addition to the growing Jordan Crossing development in East Ridge which is anchored by the Bass Pro Shops which opened in 2016. With the opening this week of Pizza Bros, the 50-acre development already includes a half -dozen restaurants serving a variety of tastes.
“This will likely be our last full-service restaurant, and we plan to make other major announcements this summer,” said John Healy, a partner at Wolftever Development LLC, which developed Jordan Crossing. “We just think with the traffic we have in this area and the success of our existing tenants, it’s a great addition. We only have 6 acres left and when built, Jordan Crossing will eventually eclipse 100 million investment dollars.”
Healy said the prime location along Interstate 75 and the Tennessee entrance attracts local residents from throughout the Chattanooga area as well as many of the millions of motorists who travel along the un of the busiest north-south interstate corridors.
“It succeeded for the same reason it attracted the most hotel rooms of any I-75 exit 40 years ago,” Healy said. “It’s a great location and easy to get to anywhere in Chattanooga.”