E.ON Next sent socks to around 30,000 homes with a tag attached saying that reducing their heating would reduce CO2. Households had taken part in an “energy saving campaign” last year, The Guardian reported.
The sock message couldn’t have come at a worse time – UK households are facing soaring energy bills due to a combination of cold weather, nuclear power plant shutdowns in France and a reduced gas flow from Russia. UK consumers will pay around £790 ($1,075) more this year for heating and lighting their homes, according to Bank of America.
The energy company released an apology on Twitter, saying they are “incredibly sorry”. CNN Business has contacted E.ON Next for comment.
Customers have taken to Twitter to castigate the company.
“Recently, a link to a blog with energy saving tips was sent to customers. We understand how difficult things will be for many of our customers this year,” an OVO spokesperson said. Energy.